Jenna Jameson Unveils Her New PETA Ad During Mercedes-Benz Fashion Week in Culver City.

Jenna is the face of the group’s ‘Pleather Yourself’ campaign that is aimed at getting people to swap real leather for leather-look materials in the name of prventing animal cruelty.

The retired pron star is the latest star to get her clothes off for an animal rights campaign- although she’s no stranger to be photographed half naked.