The heiress/actress/singer/perfumer/reality-TV star, Paris Hilton, launched her clothing line at Kitson Boutique, a celeb favorite in L.A., on Thursday. Add that to the other products bearing her name: perfume, jewelry, handbags, hair extensions.

“It’s just Paris style: fun, bright and flashy,” Hilton told the AP about the clothes, which include tops (about $35 for T-shirts; $70 for blouses) and about $70-$100 for jeans.