Victoria’s Secret tested out a new marketing ploy on Tuesday drawing the attendance of some of their top models. The world-renowned intimates brand did so by opening a “pop up” store in NYC.

And despite naming it a Candy Store, nothing edible was available for purchase. Instead “makeup and beauty products as candy for women” were offered to the by-invite-only attendees, including Allessandra Ambrosio, Adriana Lima and Maria Menounos.