The heiress became the centre of attention as she let her hair down while on holiday in Rio de Janeiro this weekend.

Paris showed off her dance moves as she promoted a new Brazilian beer called Devassa, which is a slang word for sexy in Portuguese.

Paris Hilton attending the Paris Hilton Fashion Show and launch of her new sunglasses collection by Gripping Eyewear at the Hard Rock Pool in Las Vegas.

The 28-year-old heiress looked beautiful as she worked the catwalk alongside the other slender, beautiful models. In the crowd supporting his woman, Doug Reinhardt was there happily posing for pictures and giving interviews after the show.

Here’s Paris Hilton was pictured in bikini on a yacht in Bora Bora with her ’sweetheart’ Doug Reinwhathisface. Paris and Doug looked very much back on as they splish splashed in the ocean in the tropical paradise of Bora Bora.

Here’s Paris Hilton out shopping in Beverly Hills Friday afternoon. The “Simple Life” starlet sported a two toned pink and purple dress, along with a pink headband, her very own Paris Hilton bag, pink phone and complete with a Paris necklace.

Paris Hilton was spotted shooting a commercial for her new hair extensions line in Malibu on Saturday afternoon.

Sporting a sexy white bathing suit, the hotel heiress struck a few sexy poses for the camera during the course of her midday work session.

Here’s Paris Hilton and Doug Reinhardt at the Hotel Du Cap in Anitbes, France enjoying the sun and going for a swim.

Paris turned the cameras on the paparazzi and snapped her own picture of army of shutterbugs documenting her every move. She later posted it on her Twitter page.